Nykaa Croma Tanishq
When Luna Moped beat the Deccan Queen!
A reader sent this interesting story about Luna Moped which was seen on the Indian roads many decades ago. I felt I should share this unique story with my readers, especially the present generation who must have not even heard about it. Not many may be knowing about the Luna moped’s race with the super-fast Deccan Queen from Pune to Mumbai. Many felt it to be a gimmick, but it actually happened. And Luna became a household name after this race. And the best part is the small Luna Moped beat the mighty Deccan Queen in the race from Pune to reach Mumbai earlier than the legendry train. That was the power of the small Luna Moped! I am reproducing the story as it is. Your comments are welcome.
CHAL MERI LUNA..!
How many today, are aware of the unique story of the Race between the Deccan Queen & Kinetic LUNA?
Shocked...
The Luna was launched in 1972 in India, by the Kinetic
Group. In a very short period of time, Luna became quite famous and popular as
it was lightweight (50 kg), small and a great substitute for a bicycle.
Pune is well-known for bicycles. In that city, Luna
captured the two-wheeler market. Many people booked the Moped and the journey
of Luna began.
To clear the doubts of the public and for publicity and promotion of the brand, Mr Firodiya adopted various tactics. Ads were produced for TV and newspapers. To attract the youth, the Man of the match in Cricket matches was given a Luna. Famous cricketers Sandip Patil and B.S. Chandrashekhar won the Luna. The First rank holder students of the 10th and 12th board exams, were also awarded the Luna as a prize. Ads Of Luna came with the tag lines, Chal meri Luna and Safalta ki Savari. Ads also included the promise, Luna karaati pakka waada, kharcha kam, majbuti zyaada.
People took it as a mad joke and a publicity stunt. How could a 50cc Luna moped compete against the super-fast train Deccan Queen?
But, Mr Firodiya was serious. He arranged for the race. He even asked Mr Jayant Rao Tilak (then speaker of Vidhan Parishad) to inaugurate the race at the Pune station. The race was to end at the Dadar Railway Station. At the finishing point, the Mumbai Police Commissioner was asked to declare the winner of the race.
The Luna rider, with all his skills, drove the Luna at
full speed. In those days, the old Mumbai-Pune Highway still was in use. (The
recent Mumbai Pune Expressway had not yet come into existence.) There were many
obstacles in front of Luna, especially the difficult Khandala Ghat. Many people
laid bets that the Luna will not get beyond Lonavala. Mr. Firodiya had also
arranged a car to follow the Luna rider, in case any emergencies were to occur.
The Deccan Queen arrived at Dadar, a quarter of an hour later. The 50 cc Luna moped, won the race, in the presence of thousands of spectators, TV cameras and newspaper reporters. Next day all newspapers covered the news on the front page.
Deccan Queen is one of the famous trains in Indian Railway. There are many records in its name, for example, the first train to run on an electric engine, the first deluxe train, the first super-fast train, the first train to have Ladies' and catering coaches.
But it also has the historical record of being the first train to be defeated by a 50 cc Luna Moped.
From a Luna-tic!
PC: Autocar India
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MyPost
Creative Instinct
While discussing about creative writing and designing with a friend, we touched upon the subject about creative interior designing for homes and offices. Though I am not a qualified interior designer, but being a professional from the creative field of advertising and communication, with a fairly good sense of space, aesthetics, colour, design and dimensions. And understand a bit of interior design and layout. As a hobby I have helped design a couple of my friends’ home and office on a small scale.
Be it creative designing, writing, painting, art and culture, the creative Instinct is the x factor that gives a special personal touch to the subject or offering relevant but different options depending upon the taste and liking of the occupants in case of a home or office. The same thing applies to writing, painting and all types of art including performing arts, the creative Instinct being the x factor!
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