The Gateway of India & behind the famous Taj Mahal hotel in Mumbai |
Many Indians are choosing to
travel within the country rather than venture abroad. High costs and the
depreciation in the value of the rupee against the US dollar is driving
domestic tourism, as weak rupee makes travelling abroad costlier, and India has
become a more attractive destination for dollar wielding foreign tourists.
Jagannath Temple in Puri, Orissa |
Foreign tourists find India
an attractive option, as they get more purchasing power due to the weak local
currency than the other South East Asian countries. After a bad summer, with
tourists choosing to stay away as the media flashed the rape cases during the
period did not help too. But things are finally looking up for the domestic
tourism and hospitality industry with rising demand in winter holidays. Apart
from the traditional spots such as Goa and Kerala, tourists are making for
Khajuraho and Udaipur as well.
Bon Jesus Church in Old Goa |
Tourists also seem to prefer off-beat and less
explored locations like Gwalior, Varanasi, Hubli, Sasov Gir and other South,
East and Northern India.
During the year-end holidays,
a growth of 30-35% has been recorded in the inbound travel segment. About 76%
of the travelers preferring to take their holidays within India as compared to
destinations such as Goa, Kerala and out of the mainland India, Andaman and
Nicobar Islands.
Vivekanand Rock Memorial |
While Indians are now opting
for shorter holidays abroad, the fluctuating currency has contributed to the
surge in Indian travelers within India. This year the Christmas and New Year
period is showing an increasing demand from domestic travelers. ‘Three hundred
additional room-nights have been booked by Indians this year than last year, a
growth of 18% said Kapil Chopra, President – Oberoi group of hotels.
Kedarnath temple in Himalayas |
In a way, the fall in the
rupee dropped foreign travel, but has boosted Indian tourism. It has reduced
the number of Indians travelling abroad, and it has added opportunities in
domestic markets, an unexpected boost for the industry that is grappling with
the economic slowdown. It is also helping all tourism related industry, like
hotels, handicrafts, etc. The arrival of foreign in-bound tourists is expected
to
Murdeshwar temple in Karnataka |
rise in the next couple of weeks along with local tourists taking advantage
of the airlines quoting low and very competitive fares. It has never been so good for local tourist places and business. Apart from this, the year 2014 has many weekends, and that's good news.
Red Fort in Agra |
Tirupati temple in Andhra Pradesh |
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